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In Romania, tabloid media have some of the highest circulations in the media scene; whether we like it or not, tabloid news now increasingly often penetrates the serious media.

Celebrity PR reflects the readers' interest in the lives of celebrities, and connects brands and products with well-known faces. These endorsements are always positive - in order to stimulate positive emotions in readers or viewers. CelebrityPR

AMI Communications has many contacts with Romanian celebrities from the world of music, film and modeling, as well as with tabloid journalists. After we draw up a communication strategy for you, we will arrange for a short- or long-term contract with a celebrity of your choice, who will be your "face" in the media, reaching out to selected target groups.

Online communication

Catalog marfuri si servicii online pe www.marfurisiservicii.ro Copy_ socialmedia Copy_ In the past few years, online and social media have brought about a change in the perception of the traditional concept of a journalist and a reader. The Internet has turned an information monologue into a dialogue.

Official websites are now often the primary contact between the customer and the company. In the light of these developments, no company can afford to decide whether it wants to opt in or out of online communication. Their customers now decide that. Navigating the virtual world and playing by its rules require extensive experience and respect for specific procedures which exist in this world. Any crossing of the line can easily undermine the company's good name which it has been building for many years.

Clients of our Digital Communications division benefit not only from integrated campaigns in which traditional PR tools and digital communication meet, but also from standalone projects implemented exclusively in the digital world.

Strategic consultancy

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Just as there are methods of managing financial assets or human resources, there are also professional methods for promoting and protecting the reputation of a company or a brand.

Today, a good name is among the most valuable assets of a company. It wins customer and consumer loyalty, stimulates staff motivation and protects in times of crisis. The good name of a company or a brand, however, cannot be built up overnight - or by random activities.

With a clearly defined strategy, followed by targeted and systematic communication with all target groups, we will help you achieve it. After the consulting phase, there comes meticulous execution, and evaluation of the progress of the campaign and whether your investment has paid off - whether the intended changes in the awareness, knowledge, attitudes and behaviour of your customers have, in fact, taken place.

Public Affairs

2968666013_57a49c1be6 Copy_ 109041507.mN8YbBEL._MG_1949Rs Copy_ Important companies need to go beyond the building of relationships with the press and with the public. Their relations with political players and key civil servants are no less important.

Our consultancy services in the field of Public Affairs can help you elevate your company's name in the eyes of politicians, explain some of your actions and steps, or put forward your arguments in favour of a change in legislation that has been limiting your business.

AMI Communications has the knowledge and experience to effectively reach out to the right spectrum of people who will take an interest in your affairs. Our work can be short- or long-term, depending on the complexity of the matter at hand.

Investors Relations

Investor Relations is a discipline of Public Relations that is often overlooked. The banking and financial services community is a highly specific and closed group, which, especially with regard to its importance, deserves special attention in your company's PR activities. Investor Relations play a key role not only in the financing of your corporate growth, but they also have a significant bearing on your company's overall reputation. Buy- and Sell-side analysts are among the key opinion leaders, and their views are often featured in the media. Therefore it makes sense not to leave them out of our field of vision when we formulate a PR strategy. The PR expertise of AMI Communications, together with our knowledge of the environment and the subject matter, facilitate the building of trouble-free relationships with investors, be they in Prague, London or New York.

Crisis communication

iStock_000009837726XSmall Copy_ The work in which you have invested so many years can fall apart overnight. An accident, competitive attack or dissatisfied customers can do you harm. When the media start focussing on your difficulties it's a recipe for disaster. Days or even hours decide the fate of your company, or at least your personal career. shutterstock_38348044-e1290812534223 Copy_

At a time of crisis, when the good name of your company and its relationships with key target groups are at risk, assistance from experienced Public Relations professionals and the tools of Crisis Communication can be the factor which will turn an impending disaster into a success or a failure.

But AMI Communications will not stand by you only in crisis. Effective crisis mitigation relies on quality preparation and training which we will provide you with.

Media Relations

media-relations Copy_ Even in the era of internet and social networking, Media Relations remain a key pillar of Public Relations. Only the media will help you reach many people at a time, stimulate discussion on a subject, or inspire dialogue. But when communication with the media goes wrong, the media can give your company or organisation a hard knock. media_relations (1) Copy_

Our knowledge of the media, and our ability to communicate with them effectively, will deliver measurable results - in the form of regular publicity and support in crisis communication. Our longstanding experience and the extensive portfolio of clients keep us in regular contact with the media.

We have an in-depth knowledge of how they work and which themes and content they can and want to use. We also rely on personal experience, as a number of our consultants have professional experience from working in the media.

AMI Communications

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